5 ways to speed up your site

Slow website
Slow website
image from Robert Krajnyk

According to surveys done by Akamai and Gomez.com:

1) Almost half of visitors expect your site to load in 2 seconds or less and exit the site if it isn’t loaded within 3 seconds.

2) 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again

3) Around 44% of them would tell a friend if they had a poor experience shopping online.

Today’s post will be showing you 5 areas where you can look into to speed up your site.

Gzip Compression

Are you using Gzip compression? Note that this does not compress your images but rather text-based assets such as CSS, JavaScript and HTML on your site. GZIP is supported by all modern browsers and they will automatically request for it.

Do note that your hosting server needs to be configured to enable GZIP compression (Check with your hosting provider.

Below is a before and after GZIP comparison taken from Google for a few of the most popular JavaScript libraries and CSS frameworks.

Result of GZIP

Optimise your Images

Choosing the appropriate image format to be used on your site helps a ton with the loading speed. JPEG works in most situations unless you are showing a portfolio of media photos etc, PNG would be ok. But the best would be to have a JPEG of it on your site with a link to download the higher resolution if people wish to see it.

Some sites will suggest that you compress the images as well but the savings is minimal as image formats are compressed to begin with such as JPEG.

Using Content Delievery Network (CDN)

Content Delivery Network is a network of servers located in multiple data centres across the world, this allows your site to be cached on their servers and reach your visitors at the same speed no matter where they are from.

Make use of your hosting provider CDN to deliver the content to a user quickly by sending cached files from locations closest to the user. Most providers such as myself offer basic CDN services for free which is usually enough unless you are YouTube, that is when you’ll need to consider using premium options that requires some small investment.

WordPress Plugins

Plugins are ingredients that make WordPress awesome, but while they can be useful for your website but be wary of some that are resource-heavy and also to uninstall those that are no longer required.

Optimising the use of Ads

While there’s nothing wrong with having ads to help generate income or to advertise your services, but having too many of them together, especially ads that pop-up, will surely slow down your website and also annoy your visitors.

Tool to Keep Track of your Web Page Speed
There are numerous free and premium sites that check your website speed. But the most trusted one I find is the one by Google PageSpeeds.

Hope this helps!

Feel free to contact me if you need help with web hosting or WordPress on Facebook or using my contact page.

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