In this Internet of things age where even your fridge has Twitter, no matter what business you’re in, you should be having an online presence. Not just Facebook to interact with your fans, but you also need a website to keep people updated on what’s actually available.
But what should your website be like and how does it become valuable to your users? Here’s 6 criteria that your website should be built around the User Experience Honeycomb to make your users feel good and find value with your website.
A brief summary of the 6 criteria:
- Useful: Your content should be useful and relevant.
- Usable: Your site should be easy to navigate.
- Findable: You should focus on content and make searching for information easy.
- Desirable: Your design should appeal to your target audience.
- Accessible: Your site should be there whenever people want to access it.
- Credible: Your site should be secured and not end up on browsers blacklist for malware etc.
Besides getting a good web site designer to help you with the first 4 criteria, you will also need a good web host that can help you with making sure your site is always accessible and secured.
Making sure your site is accessible
Just by not being able to access or a slight slowness loading your site can affect you greatly. Based on a survey done by Akamai and Gomez.com:
- 1 second delay in page response will lead to a 7% reduction in conversions.
- 47% of consumers expect web pages to load in 2 seconds or even less.
- 40% of them will abandon a website that takes more than 3 seconds to load.
- 79% of online shoppers who are dissatisfied with a website performance are less likely to buy from the same website again.
If just being slow is enough to put your users off, having your site down due to web host going down is even more damaging to your web site and branding.
Making sure your site is secured
With news of websites being hacked, or taken down or blacklisted by browsers or search engines becoming more and more common. It’s time to take a look at your site and see how better you can protect it.
Besides getting a good designer and coder and making sure it’s not vulnerable (free website scanner here). Your web host should be constantly patching their server.
If you are using wordpress, do set it to auto update to make sure it’s secured.
Also get SSL protection (my web hosting provides it for free). It’s quite a straight forward step. Ask your web host on how to get it. This is really important to have if your site requires users to send password or other personal information to you.
Making your site useful
Different from a social media page, your website serves to provide the most up to date information and anything else that your users might have a question to.
For example, your social media page announces some travel deals, it should provide a link to your own site that has details of the travel deals and any FAQ that people may ask instead of a blank page or a page that cannot be found.
Making your site usable and findable
Work with your website designer to make sure that buttons, tabs or anything that’s interactive on your site gives clear feedback.
Regularly check your site for dead links, especially if your search function should not leak out a page that is private and end up showing access denied or error when a user try to access it.
Making your site desirable
Be clear on who you want as your target audience and than focus on making your site useful for them. Information is what makes a website valuable regardless of it’s business. Always make sure your site has information for a particular niche or what a user expect to find when coming to your site.
One example would be you don’t expect to find cat or puppy photos when you come to my site.