Social media in 2015 has really taken off. Facebook has plans to allow users to share experiences instead of just moments with the integration of Oculus rift and live streaming apps like Periscope has bought a whole new level of social interactions. So it is fitting to crystal ball what social media trends will happen in 2016.
Facebook will continue to dominate the social media scene. With their integration of Oculus rift into Facebook they have created 360 Video, a whole new marketing and immersive experience with fans is now possible.
As Oculus rift and various other virtual reality platforms are launched, expect to see more demand for immersive experience content beyond traditional 2D experience. There has already been news conferences and various tech announcements throughout 2015 to make use of virtual reality instead of inviting journalists to physically attend.
Social Media shopping
A long overdue development where the only surprising thing is that it took so long for it to happen. All major social media platform have finally implemented buying options that allows users to make purchases without leaving their site.
Live Streaming to the front
Periscope burst on to the scene in 2015 and even replaced meerkat as the go to for live streaming app even though Meerkat has been around for much longer.
Facebook has also began testing Facebook Live among beta users and will be rolling it out live to all users to directly compete with Periscope.
Social Media Customer Service
Social media has always been used by users to share about their good, bad and the ugly experience. It has made sense that business pay attention to social media and to provide some sort of customer service.
But as users demand faster and faster response to their questions, demands and issues, social media has been tested seriously by business to respond to customers.
It may have been to the demand by businesses, both Facebook and Twitter has changed and provided better tools for businesses to respond and do one-on-one interaction with users, examples would be Twitter dropping their requirement of mutual follow for direct messaging.
While giving more tools for businesses to interact with their fans or customers may level the playing fields for all businesses, it remains to see how business of all sizes are able to make use of it.